Any online business needs a website that looks great to give them any chance of success, but you’ll find store owners forget about other operations and make mistakes that cost their business further. They may also need to find the right platform for their online business to sell from too. You may be wondering is Shopify good and there are resources online to help people decide for themselves if this is ideal for their needs. Starting a business can be a big leap into fulfilling the career move that you want. With the rise of technology, anything is possible. If you are looking to start an online business, professionals like Andy Khawaja are there to help give you the advice you need for the key aspects to grow your company and the points that you will need to consider in order cater to your business needs.
Investing thousands in a website to make it look nice isn’t the only step that’s needed to ensure you get a healthy flow of customers, and you’ll find some e-commerce businesses make the following mistakes that end up costing their operation dearly.
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1. Provide Consumers with an Unsecure Service
That’s right. One of the many mistakes an e-commerce store makes is by providing consumers with a non-secure service. Protecting consumers should be one of your first priorities as a business owner, and you can do that via several ways, purchasing an SSL certificate being one of them.
Also read:
How to Avoid Setbacks in an E-Commerce Business
2. E-commerce Stores Don’t Market the Correct Way
While there is no right or wrong way of marketing a business, e-commerce store owners choose to market in ways that don’t benefit their business. Some store owners choose to use email marketing strategies to get their brand out there, and there’s nothing wrong with that. However, such businesses aren’t verifying their email lists or building quality lists with the help of a service such as theemailfinder.co. They simply use an email marketing sending tool and insert their lists without checking if emails work or if they have sufficient quality contacts worth sending to.
3. They Base their Store on a Poorly Developed Shopping Cart
There are thousands of shopping carts available today, thanks to developers worldwide that feel they’ve got the best solution for online stores. However, you shouldn’t look any further than the standard ones on the market who’ve established themselves as the most popular option. There’s nothing wrong with trying a different shopping cart, but you should always consider the most used ones first, so you know you’re going to get a reliable and secure service, which is always important to your consumers. Once the shopping cart of your website is perfected, you can look to improve other aspects of the checking out process like the electronic receipt system that you have in place.
4. Poorly Optimized Website
Most e-commerce store owners do not see the real benefit of hiring an SEO expert to help them gain a better search engine presence, but in this day in age, it’s mandatory for the success of any online business. It is an expensive way to receive organic traffic, but it’s a service that should be considered if you’re serious about your online store. Targeting the search engines will give your brand more exposure, and you’ll benefit from organic traffic, traffic that is the best solution to your businesses success.
5. Owners Lack Photography Skills
If you’re only a small business owner and you do the photography yourself, always make sure you take good photos, as it could be the difference in losing hundreds of new customers every year. Poor photography skills make any website look cheap, so it’s worth hiring a professional to help you if you want your site looking perfect. When you’re trying to promote your business, it’s so important that the pictures are clear and detailed, this allows customers to really see what they’re buying. For simple products, photography won’t be that difficult. However, fashion pieces are normally more difficult to capture, so many businesses in the fashion industry do use fashion photography companies to help them get the best images of their products. This allows them to post great pictures on their e-commerce site, allowing customers to get a good idea of the clothes they’re purchasing. Be sure to get in contact with a professional if you’re struggling to take pictures yourself.
It’s surprising how many e-commerce store owners make the above mistakes when they’re trying to make their business a success. If you’re starting your own e-commerce store, always make sure you pay special attention to the above, so you’re not left wondering why no customers are coming through the door.