Redesigning website takes time and you’ll need to hire an agency that offers web design services in Bristol if you aren’t experienced in designing and implementing changes, but in the end, a revamp is a wise investment. Your website is essentially a virtual business card, and your strongest online marketing tool.
Make the most of business by keeping your website fresh, up-to-date, and user-friendly.
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Vital Reasons Why Redesigning Website is Important:
Outdated
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The Web is constantly changing: Web technology that was once considered cutting-edge is most likely out-of-date today. A website makeover will give you and your business an advantage in the competitive, online sphere. Updating the design of a website can make it more user-friendly and enhance the user experience for those who come to visit. However, if you are not well versed in creating a website from scratch or want a website that is completely unique to you and your business you might want to look to hiring a web designer who might be able to do this. Perhaps someone similar to Web Design Sunshine Coast can assist you? If you are interested in looking for a web designer is important for you to look at their ux design portfolios so you can get a good idea of what they might be able to offer you and your site.
In fact, design is a leading factor in user trust. According to a study titled, “Trust and Mistrust of Online Health Sites,” 94 percent of the participants agreed that an updated, better looking website is more trustworthy than an outdated design, even if the information displayed on both is accurate and of equal quality.
Also read:
4 Web Design Mistakes Small Businesses Should Avoid
Usability
If your readers are unable to find what they’re looking for quickly, they will leave. To prevent visitors from clicking on competitor sites, it’s important to ensure that your website design is user-friendly. Ultimately, users shouldn’t have a problem with navigating the site or finding your contact information. The best designs feel intuitive: try to capture this element when redesigning your site and you’ll have an excellent web marketing tool at your disposal. Moreover, with the availability of software applications like Custom CMS (content management systems), it is no more a difficult task to design or redesign a website. What is a CMS, you ask? It is a software application that can allow users to create, redesign, and manage their websites without any hassle. Furthermore, a custom CMS is just like a tailor-made suit that can meet all your needs. This means that you can build, control, change and publish content in a user-friendly interface easily. You can also customize the functionality and design of your site by either purchasing or downloading templates and extensions (rather than coding). So, if you are planning to increase the ‘usability’ of your website, you can consider opting for this option.
Social Media
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Most websites have a social media bar or plugin – if your company site is missing a social feature, then you’re probably ranking below your competitors. By including a social network bar on your page, users will be able to tweet, share, or pin your content, giving you and your business free and easy advertising. This feature also increase brand loyalty as customers are able to engage with your company on a whole new level.
Rebranding
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If your company has recently undergone rebranding, you’ll need to update your design to reflect your new marketing strategy. Rebranding includes more than a fancy new logo and color scheme to match –rebranding also requires updated content.
In addition, if your site’s purpose has changed or your business’ identity has taken a turn, then the layout should correspond to your new goals.
Mobile-Friendly
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As mobile usage grows, it’s important to ensure that your site can be viewed on a variety of devices, including tablets, smartphones, laptops, and desktops. By optimizing your new site for mobile, you’re guaranteed to reach a larger audience than you would with a website that is not mobile-friendly.
Additionally, recent algorithm changes from Google that were announced in 2015 underscore the importance of mobile-optimization: websites not formatted for mobile will appear lower in the search results than those that are mobile-ready.
Website redesign can be intimidating, but partnering with an experienced design firm will not only speed up the process, but will relieve any technology-related stress you may have. It’s also important to note that the term “redesign” doesn’t necessarily mean you should change every aspect of your site. In fact, a website redesign could entail simple changes, such as making functional modifications (e.g. mobile responsiveness).
