Success in business is never based on a singular factor. There are many variables that go into getting a business where it needs to be, especially when it comes to marketing. Right now, everyone is on the digital marketing train trying to reach online clients.
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But more traditional marketing channels are still very effective, and they still present valuable opportunities for startups businesses. Trade shows fall into this category, and if utilized correctly, it can really give that necessary boost. If you do decide to take part in a trade show, make sure you look into how you’d need to prepare, for example how to hire a Trade Show Booth Rental.
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Why should trade shows be part of your marketing campaign?
Because they give potential clients and customers a chance to interact with the product. But more importantly, it gives you the opportunity to sell the brand or business on a very personal level.
So, while digital marketing is powerful, it cannot substitute the promotion possibilities associated with a trade show. Of course, you should use all channels that are available to you, but you should never underestimate how powerful a trade show can be. Some exhibitors at trade shows like to make sure that their brand can be seen by visitors who come by and even those who don’t come by. This means that you need to find a way to stand out as soon as possible. Your booth should be the first thing that visitors see. Most companies decide to use leaflets or promotional items to do this, yet others make the decision to look for roller banners to get themselves noticed. You can look at this company for more information – https://www.ipw1.co.uk/roller-banners. Not only are they highly effective when it comes to promoting your business and booth, but they are also easy to transport, meaning you can take them anywhere. This could be the blessing you didn’t know you needed. So, that’s why finding somewhere that can help you to promote your brand might be a good way to go. If you are interested in finding out more you can click here for more information.
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Keep in mind, many of the people who visit the trade show commute over a distance, hoping to find something of interest. In other words, you have an audience that will be eager to listen to your pitch. Can a promotional situation get any better?
1. Stand Out
In order for a business transaction to take place, there has to be a connection between the client and vendor. But clients aren’t going to purchase anything from the vendor if they don’t know it exists. Which means you need to grab attention.
One of the most obvious ways to go about this would be to use banners and quality award winning custom trade show displays. It will also help if people can easily find it due to a unique or distinct theme. Making your booth as visible as possible without crossing the professional line will do wonders for grabbing attention. Giving out freebies is also a good way of grabbing people’s attention. Whether you give out bags with your logo on, or wristbands with your company’s name on from SleekWristbands.com will really grab other people’s attention that haven’t already visited your booth. You want your booth to be as visible as possible, making freebies that are easily visible one of the greatest ways to achieve this.
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But you can also use interactive elements, like touch-screen devices that can do a survey, introduce the product, and provide more information. People love technology, and a big reason why they go to trade shows is to experience new methods of promotion. Use this to your advantage.
2. Know Your Audience
If a trade show goes really well, it will cost you money. But it’s also an investment towards spreading the word about your business. And seeing as a successful trade show can get costly, it’s important to make every dollar count.
Basically, you want to do some market research. This can entail talking to other businesses within the same niche, and who have trade show experience. Or, you can try to do a survey with the local customers via a promotional contest.
The more info you can get about a specific trade show and the type of consumers that typically show up, the better. Because then you’ll know which ones you need to spend money on, and how to approach the potential customers.
3. Get The Registration Handled
If you don’t book the trade shows you are interested in, you are going to miss out on some big opportunities. For the most part, registration can be done online. And if you do it sooner rather than later, you might get a discounted price.
4. Assess What Needs To Be Achieved
The point of utilizing a trade show is to see an increase in product activity. In other words, you want people talking about and buying your product.
Before you set up your booth, get your team together and assess what needs to be achieved. Apart from the obvious, what is the business looking to gain, and what will your team do to make it happen? Because having goals in place makes the overall process more productive.
5. Spread The Word
There is nothing wrong with letting all the confirmed attendees know your booth will be open to them. This can be done via email, social media platforms, newsletters, etc. Also make sure everyone will know where to locate your booth, and what to expect.
Just like mentioned earlier, some of the more conventional marketing tactics still work great. In this case, you want to use word-of-mouth, which has never failed in terms of drawing attention.
6. Lucrative Offers
One thing people love more technology is getting stuff for free, and what better way to get traffic than by offering free stuff? You can set up a contest, and all they have to do to be part of the contest is to fill in a simple survey.
There are no limits as to how you can give away free stuff, just make sure you get something in return. And you’ll be surprised at how valuable honest and objective survey results can be.
7. Always Be Prepared
You never want to run out of supplies at a trade show. Not only does it a look a little unprofessional, but it also means you’ll be missing out on reaching more people.
This is why you should do the necessary calculations regarding the number of attendees, and making sure you’ve got enough of everything, from business cards and brochures to all the freebies.
At the same time, encourage your team to interact with the attendees, and if possible, create a little excitement around the booth. This is a good opportunity for them to scout what the competition is doing, and to gather a little more market information.
