Every business owner whether a small, medium or large business must be creative in their way of marketing as this will help you to thrive in today’s economic environment.
Whether you run a dealership insurance agency or sell a few cars, you will sell faster if you implement an effective marketing strategy for your business. Here are five of the most operational tips for marketing your dealership. If you are looking to sell or buy cars, you might be interested in motor trader insurance from somewhere like one sure insurance, so you and your vehicles are covered. Read about UberXL.
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1. Use online as well as traditional methods of advertising your dealership
Today, everyone is using the online tools available to market their business. This has been seen as the effective way to enable you to stay ahead of your competitors. But how do you achieve this at your dealership?
First, you need to place your business on e-mapping services like Google Maps, Bing Maps, and Yahoo Maps. This will help people to find your business when they search for it on the internet. In order to market effectively on Google Maps, it might be worth looking at this Chad Kimball course. That could provide some vital advice to help businesses rank higher on Google Maps, ensuring that more people find the business and make use of it. Also, don’t forget that a website is crucial for your business.
You need to create social media pages for your dealership such as Facebook, Twitter, and Instagram where you will be posting content regularly.
Take pictures and videos of your staff and customers together with the cars you are selling and post on your website and social media pages.
The best social media platform when it comes to posting pictures is Instagram whereas for videos you can post them on Facebook.
Traditional methods
This method has been widely used in the past years however, many business owners prefer online media as it helps them reach customers globally.
In this method, you need to purchase media space in local dailies and classified listings. If you still have enough budgets, you can advertise on local radio and TV channels.
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Also, you can place billboards ensuring that your advertising is reaching the right demographic.
It will be of no use to advertise on a radio station that airs programs for people under the age of 25 years when you are selling expensive cars.
2. Compatible, professional, and mobile-friendly website is crucial
Many businesses today have their own website but you will be shocked to find that these websites are not up to quality. Moreover, some of these websites are inaccessible when using a mobile phone.
Remember more customers are doing research before buying goods and many of those researching, are using mobile phones additionally, they are looking for quality products to buy. What if your website is not professional?
What about if they cannot access your website using their mobile phones?
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Your website should be mobile-friendly, interacting and professional. Gone are the days when a static website with some few information about your business could serve your purpose.
Your website should be accessible in a wide range of devices. What you post on your website should be professional and of good quality.
3. Referrals
Come up with ways of rewarding customers who will refer customers to your business.
Give customers who will send customers to your dealership incentives like cash or spare parts and be servicing to customers who will recommend your business to their friends and family. Another way to helping your business could also be by having information that your customers may want when they come through the door, for example, like referring them to good roadside assistance plans that might be helpful to them, as could show that you have their automotive well being in mind and could lead to them recommending your business to others.
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You should design a brochure with your program so that when a customer buys from your business you give them the brochure.
This brochure should make customers know what you will offer in case they recommend your business to other customers and they buy from you.