According to the reports of 2017, there are more than 3.6 people using email accounts across the world. And it is estimated to grow by around 3% by 2018. Even after a long list of false predictions by the wondering experts, you can see the email is not yet gone away, email continues to rule the marketing world like always.
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It is only getting better and better every year. In the year 2017, it was studied that around 59% of the online marketers refer email system over all the other mail systems for channeling higher revenues.
What are the types of trends that you can look forward to in the year 2018 regarding email marketing? Some of the predictions of trends in email marketing in 2018 are listed below:
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Interactive Emails
Focusing on your target audience, if the emails were made fun to read and respond it might become a great way to enhance the engagement rates and at the same time decreases the bounce rate. Developing interactive emails can be the best way to look forward this year. It can be a good idea to find the best batch skip tracing available in order to monitor your marketing efforts.
According to the latest poll, it can be said that more than 27% of the marketers would like to choose interactive emails to make a better influence in the world of email marketing.
Not only the youth but people from all age groups love to interact with emails that consist of image galleries, message sliders, quizzes, search bars, buttons, and surveys. This trend can be seen continuing even in the year 2018 but with better updates and new features added as well.
Increase In The List Segmentation
When you talk about sending effective email campaigns and enhancing the open email rates, list segmentation can be considered as the best concept that will help the businesses to create more 14% of email open and achieve 100. 95% email clicks from the campaigns.
Some small businesses and Enterprises are still not getting the list segmentation concepts in their email marketing strategies. However, it can be seen that more and number of marketers are slowly coming towards the technology and understanding it to the extreme for their advantage.
You can see in the year 2018 that the marketers will be collecting specific data in order to create better and more enhanced email campaign for beneficial retargeting. You can also see that opt-in email forms that will collect data more than just the name and the email.
Of Course, Mobile First!
When you believe the reports, about for 54 percent of emails are accessed in mobile email clients. It is not needed to say that the mobile devices are the Smartphone has been taking over all the other desktop devices when it comes to internet access ability and usability across the world. It is high time that people would love to see the emails that designed for Smartphone specifically. It is no longer a wish or a demand but a necessity in general to have mobile first emails.
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It is not only the email that the online marketers are deciding to format for the mobile devices. In the year ahead, you will see email subscription form becoming more user-friendly and mobile friendly at the same time. As most of the mobile visitors get to the website through an article or a homepage, the users can now see more articles that will end up signing up with an email to increase the conversations over the phone.
It is seen that the marketers across the world and now realizing how important it is to optimize email marketing when it comes to accessing through mobile screens. In the year 2018, you can see more of the email campaigns that will be focusing on providing the best User experience for the mobile devices.
Bottom Line
Concluding to the context, it can be expected to see Advanced Technological automation, deeper and understanding personalization, and user-friendly split testing equipment types to generate or access the emails for maximum benefits. The year 2018 will hopefully assess more of the marketers to realize the true potential and power of email marketing and use this tool to enhance and upgrade their businesses no matter whether it is small or big scale.