With the massive rise in demand for search engine optimization, mobile marketing, and social media, the concept of email marketing is slowly taking the path of declination, correct? No, absolutely not! Email marketing continues to enjoy the same popularity as it used to do a decade earlier. The concept is still highly active and is considered to be the most profitable way of digital marketing. Although, it is important for businesses not to overlook other aspects of marketing which can sometimes encompass public relations too. This is why NGP Integrated Marketing Communications are so important. Email marketing opens several opportunities for your brand and ensures a better ROI. At a nominal cost, deeper relationships can be created, with a wider range of audience, through this approach.
4 Benefits Of Starting An Email Marketing Campaign
Helps in increasing brand awareness
With every single email, your brand receives more exposure before the consumers. With targeted content, smart designing, and strategic planning, the email marketing campaign will provide the best value added services to your business. It would improve the chances of your business to remain in the minds of your audiences. It provides a better chance of transforming the leads into potential prospects and then to loyal customers.
Email Marketing is easy to measure
Using analytics helps in measuring the success rate of a campaign. You will find several marketing channels that provide estimated and highly ambiguous results. On the other hand, email marketing draws valuable and precise metrics including the open rates, subscriber retention rates, click-to-deliver rates and delivery rates. More importantly, these metrics are not only looked upon as percentages and numbers, but also as insights into the customer interests and behaviors. A reputed bulk mailer Mumbai service provider would use the email marketing campaign as a tool for monitoring the consumer responses, in regard to the information being provided. This also helps in targeting your marketing strategy towards the majority of clients’ points of interest, thus, leading to more successful campaigns.
Email marketing is totally target-oriented
Email marketing can easily solve every single inherent problem, associated with non-targeted marketing. Email marketing allows you, with the option to segment the contacts based on location, demographics, lead status, or other data in context to email viewing. As a result, the clients are deprived of receiving an email containing irrelevant information. Emails are targeted to audiences for ensuring that the content suits their needs in one way or the other. Email marketing also makes it easier to convey the message to every single customer, thus, generating a better conversion rate.
Email marketing promises to be highly cost-effective
Email marketing promises a high return on investment. Rightly so! There are absolutely no advertising rates, postage fees, or print costs to deal with. You spend 1 dollar and it would bring in somewhere around 25-40 dollars! Quite profitable, isn’t it so? I’ve heard ninja reports thinks so.
Apart from all these benefits, another point that proves the reason behind such high popularity of email marketing is the fact that it is easy to share. No other marketing approach is such easy on sharing. Just a mere click of the forward button and those who have subscribed to your email can share your offers, news, and deals with their friends, colleagues, and people they have known. It is fast, minimally expensive, and promises a higher return rate.