You’ve built a great website and uploaded plenty of high-quality content that will leave all of your visitors highly impressed. You have all of the latest website features, and you’ve integrated social media links that allow people to share your website through their accounts. You have also spent the time to develop great email campaigns and social media content that will drive people to your website. However, did you know you could also get a backlinking service to drive more traffic?
You’re ready to launch your website and wait for all of those potential customers to flock to your website, but there may be one vital ingredient for success that you’ve missed off the list – the quality of your content. The content of your website generally dictates how useful people will find your website, so people who understand this will dedicate a lot of time to get their content just right and fully tailored towards their audience. However, having great content is not necessarily enough.
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What you also need is to strategically position your content to drive the maximum number of conversions. Having loads of visitors who are impressed with how your website looks is one thing, but compelling them to actually use your services is the key objective of any website. That is why getting the content positioning set up correctly is so vital before you launch your website.
If you aren’t sure where to start when it comes to content positioning here are a few basic principles:
Call to action/Header section – Your call to action button (or text) is one of the main tools that you will use to persuade people to make contact with your business. It is also safe to remember that your website visitors will only spend between 20-30 seconds on your website before they decide if it is what they are looking for. They are not going to scroll through pages to find relevant information, so you need to use that top section of your homepage to sell your services and have a very clear call to action such as ‘call us now on….’.
Navigation – You need to make sure that your content and pages are easy to navigate around. Otherwise, people will get frustrated and leave your website when they can’t find what it is they are looking for.
Slider/Image banner – The use of an image slider or banner in the top section of your home page is the best way to quickly advertise your main services or promotions.
Page loading speed – If your pages are loading slowly, then your visitors will most likely leave your website rather than wait for the pages to load completely. Therefore, make sure that your pages have a quick loading time. It might be worth looking into a WordPress page speed optimization course to learn more about the effects of loading time on a webpage. Education is important!
Contact details – Make sure that users can easily find your contact details whatever page they are on. Therefore, you might want to add them to the footer of each page as well as setting up a Contact Us page with your full details and contact form on.
