Today, the number of mobile applications in the Apple app store just crossed 1.5 million, and Google Play Store has 2.5 million mobile apps for its users. It means for businesses, there is more competition in what’s already a saturated market.
Developing an app can be seen as easy, but making it popular in the app store and discoverable by users is not as easy as it sounds. Trying to make your app stand out in today’s cutthroat market is quite tough. This is why many look to mobile app development solutions to help them get that edge in the store. However, there are various ways that can help you to make your app popular in the app store and get rapid success.
Moreover, getting the download is just the first hurdle that you can jump, but after that, brands and businesses should give attention to serving value and rich customer experience to their users so that they can make their app popular.
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Simple Tips to Make Your App Popular in the App Store
Sharpen Your ASO (App Store Optimization) Skills
Talking about the newer-app discovery, data shows, more than 65% of mobile app users find new applications by browsing the app store. When it comes to browsing, it is followed by some friend referrals, and browsing the top charts.
Therefore, it is important that your application is easy to find. To make your app easy to find, you can give attention to ASO as it is all about more volume and low-competition keywords. If you are including the keyword in your app title, it tends to rank better in the app store. The app’s description also plays an important role, but ensure that is not spammy.
Icons & Colors of Your App
Along with the unique name, the small picture that shows your application in the app store is also important to grab the user’s attention. As we all know, people are attracted to visual creatures and it easily represents your product or service. If you want to know what most of the users like, you should give a look at some of the popular and widely downloaded apps in the app store and get an idea.
Let’s take an example of the eCommerce application, which has a cart or basket icon that represents the main purpose of the app. This shows you should also think creatively when it comes to the icons and colors of your application. These things can also make your app popular in the app store.
Make Sure You Include Video
Did you know that video is considered to be the best feature in the App store introduced by Apple in the last year? Google Play store has also had this for some time. Another strategy that could boost user acquisition is the usage of playable ads. Bring Your App to the Masses with the help of these highly interactive ads.
Considered as the most advanced sales tool, you can consider using video, but ensure that you take some time that it is not only a showcase of features. Try to make your app video as unique as possible by including storytelling and giving some call-to-action.
Enhance Rates & Reviews
To have an influence on conversions, you should also focus on ratings and reviews of your apps as this counts for 75%, whereas screenshots and descriptions account for only 15 to 10% respectively. Thus, getting better reviews and ratings can help you get conversions.
When you try to achieve more ratings and reviews, you should check out if your app is well tested or not. Also, you can consider giving a customer complaint portal where they can share problems and register their complaint with you or you can have technical support.
App Bundles
Recently, an App Bundles feature has been introduced in the market that’s known for making the App Store marketing more potent. The app bundles enable paid apps to be comprised of up to 10 applications.
One of the best things about the App bundles, they are featured on the App Store’s main “Featured” page, increasing the chances to be discovered. What you can do is include your application in up to three different bundles and each bundle has its own screenshot, description, and separate listings.
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Focus on Regional Ranking
Frequently the app store is called the 1% economy as it’s where most of the apps in the Top 25 charts get their success. If you want to get your app in the top 25 chart in U.S, you need at least 100,000 downloads in 72 hours.
To do that kind of marketing, you need a huge budget, but the chart of top 25 apps differs from one country to another. Therefore, you must ensure that you give attention to the marketing of your application to dominate regional markets like France, India, Germany, etc. But don’t worry, there are plenty of professional app marketing companies who will be able to help with your advertising and marketing process, ensuring you can reach as wide an audience as possible.
Often customers find some new applications through any recommendations e.g. from their friends and family members. It is the second most popular way of customers getting new apps after a search.
So, you can also encourage your users to recommend your application to their friends and relatives. It can increase many organic downloads of your app.
Wrap Up
When it comes to attracting more users, it is not easy, but it is also not rocket science. All of the above tips and many others by developers are tools to maximize the possibility of success of your application. If you want some more help, it might be a good idea to consult Pegasus One software development companies.
So, there we have some of the major ways through which you can easily make your application popular in the app store. However, if you want to discuss your app marketing with professional app developers in the UK, make sure that you consult an experienced mobile app development firm that already developed apps that have gained huge success.