As the stats show a rise in consumer’s searching about local businesses before buying from them, the need to pay attention to online reputation has also risen. Gone are the days when you could consider online reputation management or just avoid it, if you didn’t feel like; ORM is now just as important as your SEO is. Yes, you heard us right. There is no way that you can overlook the importance of ORM and hope for success.
Consumers are extremely concerned about what they find about you, and your brand online. Before they buy from you, they want to know about you or the experiences of the people who have bought from you. This is why brands are now paying attention to their online reputation a lot. Various online services and tools like Net Reputation, bring in tailored solutions for managing your online reputation and it is always a good idea to turn to them.
Whether you want to boost your sales or you want to draw more audience to your brand; everything is attainable if you focus on ORM and follow some tips from the beginning. Even if you don’t pay attention to online reputation from scratch; it is best to get started as soon as you hear about it. You don’t have to wait for damage to invest energy, time and effort into it.
In this piece of article, we will be unveiling how ORM impacts your business and sales and how you can build your online reputation effectively too. Without any further ado, let’s get into the details.
How does Online Reputation Management boost your sales?
If you want to boost your sales, you need to invest in online reputation management. We have heard this time and again now and since a year or two, its importance keeps on rising. We can say that due to the pandemic, as people have started buying more and more online, the need to review businesses before purchasing from them has also increased.
But how does ORM affect your sales? Let’s see.
Before customers become your consumers, they will search for you online. This is becoming a very common practice for all. Place yourself in the shoes of a customer. How can you buy from a store without knowing about them? Thus, people tend to read through online reviews and check what others have to say about them.
If your business has a positive online reputation with positive feedback and reviews; consumers will be able to confide in you and the products and services you are offering. Companies who have a lot of negative comments usually miss out on changing their visitors to their consumers. They are confused by the large amount of negative feedback and thus, they prefer leaving your website. This is why every brand is striving to gather positive feedback and online reviews. This helps them in building their online reputation and generating more sales than usual. Reviews work like magic and they bring in more traffic to your website too.
Likewise, people who will buy from you, will not only leave a positive feedback but will also spread the word through their mouth. They might discuss your brand with their friends and family and share how they love your products or services. Thus, the word keeps on spreading and you are able to generate more audience and hopefully, sales too.
It also helps in bringing visibility and online prominence for your brand which is another crucial key to generating more sales. Building your brand image positively, is going to help you gain exposure and magnetize the audience towards you.
Tips to Boost your Online Reputation
Now that we have an insight to how your brand’s or business’s online reputation can have an extremely positive impact on your sales; it is important to take all necessary steps to boost it. A negative or average online reputation can cost you a lot. It can come down to a point where you lose your business and it goes downhill.
The customers these days are highly concerned with a brand’s reputation and as mentioned before, they will research for your business before they buy something from you. Reading through reviews, exploring your website and youth social media platforms and what not; they will go beyond measures to ensure that they are investing in the right brand.
Thus, we are here to help you build and maintain a positive online reputation to boost your sales and gain positive recognition in the industry. The competition is cut-throat and your reputation is your biggest asset. Let’s have a look at all the possible steps that you can take to boost your online reputation.
1. Ask your Customers to Leave Reviews
Negative reviews damage your business. And as they keep piling up, your business suffers more and more. It is understandable that not everyone will appreciate your services or products. There will be people who don’t like what you offer. But, the amount of negative reviews should be minimal. If there are many negative reviews, you need to see what you are doing wrong and fix it. A mixture of positive and some negative comments is normal.
On the other hand, if you don’t have reviews online, at all, then you need to ask your customers to leave them for you. Ask them about how they liked your service or product? You can keep a follow up message for all your customers or simply request them to leave a message or review once they receive the product. All your new customers always look through your reviews; thus, you must have something to showcase.
If you have the budget, you can leave a free gift at the end of the feedback. It can be a very small one because you don’t want to spend a lot on this. However, the audience loves free things these days and would certainly write a positive review for you here! This is a tactic that many use and you can certainly put it to your benefit too.
2. Respond to the Feedback or Comments
If you want your customers to comment about you and your products or services; you need to respond to them too. Nobody will give feedback to a dead end, that doesn’t seem to be real. Building communication is very important. When a customer writes a feedback for you, even if it is just 10 words; they are taking out time to do it for you. Thus, you need to value them and provide them with a response.
Whether the comment is negative or positive; it is crucial to get back to them. It definitely is not fun to get back to negative comments and requires a lot of patience and tactics too. But, you need to do it. Also, remember that you don’t have to be negative to respond to negative comments. Be kind and ask them what they would like for you to improve in the business or how you can help them out. This will build a very positive impression on the audience whilst they read through your comments. They will take you as a brand who is ready to listen to their customers.
3. Ask customers if they can take photos
Feedback with photos sets another level of customer satisfaction. You as a brand, will definitely post photos of your products and it makes sense. But the impact of a feedback doubles with a customer photo. It is not only a smart way of boosting your online reputation but it can also boost your leads and sales.
Statistics show that more than 75% of customers state that customer photos leave a huge impact on their buying decision. They are authentic and very organic. They won’t have the perfect lighting and photoshoot setup that your brand photos have and thus; they play a huge role. However, make sure that you don’t bug the customer too much. If they are willing to post photos for you, that is great. If they aren’t comfortable, let them be.
4. Consider the Influencer Market
5. Utilise Tools to Monitor your Repute
Putting in all efforts, without monitoring anything is useless. And sadly, the majority of the brands do not even bother about their online reputation until and unless a damaging event takes place for them. Monitoring your comments and feedback is not sufficient to track your online reputation. You need to utilise tools to do so properly and professionally.
These tools are very efficient and help you boost your business reputation and enhance your product and services too. How? They notify you when a customer is talking about your brand, at any other social media platform. It helps you monitor your reviews closely. Look into the various possibilities that you have never for monitoring your online reputation and take advantage of them.
6. Customer testimonials
7. Prioritise your blog
Enhancing your domain authority is a great way to improve your online reputation. And blogging can be one of the most creative and effective ways to do so. Blogging has a huge impact on your lead generation. How? When you post content regularly on your blog, you will be improving your SEO and you will gradually begin to build inbound and outbound links through this.
Info graphics are really helpful in boosting your content game as visuals are much more attractive for the audience these days. Also, post authentic images and make your content more interesting for your audience. When your authority ranking will increase, your repute will too. However, you need to make sure that you are posting high quality content.
Online reputation management is now a mandatory element for your marketing. You cannot skip the idea of ORM and hope for incredible success. It is crucial to focus on building an online repute that brings in more audience and generates sales for you too. But sadly, brands usually consider it, only when they have to face a damaging event. If online reputation is kept in regards to the scratch of a business startup, it can be extremely beneficial and can boost your brand in the right direction.
Thus, following the above mentioned tips and strategies can help you build your online reputation effectively. Take help from online tools and invest time in building strategies for it and you will see beneficial outcomes. It is not going to do wonders for your business overnight. But it will gradually make your existence in the digital world, more positive and worthy. And this is one of the key factors to make your brand grow and be successful.
If you are loved by the audience; nothing can really stop you.