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We are no longer in a mobile-first world, we are in a mobile-only world.” ~ Larry Page, Google
Mobile phone usage is growing. Each person in the world is estimated to have at least two mobile devices in use at any one time. Moreover, in 2017, we are stepping into the next evolution where brands will be more focused on a mobile-only strategy. There has started to be a growth in the popularity of using mobiles for near enough everything and people want it more especially with fast-paced lives, there are 20 mobile ecommerce statistics that brands and users can look into to see this impact and note how mobile-based websites are taking off.
Judging by these trends, we can identify certain practices that are shaping up to be the next set of emerging app developments in 2017. With this in mind, if you would like to learn more about some of the different types of apps out there, you can find a wide range of fascinating apps on the Fileproto website.
Trends That are Pioneering the Mobile-Only Strategy
No strategy is ever without trends and patterns. The mobile-only strategy that businesses are so feverishly adopting is also built on proven trends. Some of which you might have also seen before. Especially for e-commerce, mobile applications have proven to be a big boon. Retail businesses that want to improve their efficiency should get in touch with mobile app development services to get their business to the next level.
Video Engagement Comes to Mobile
YouTube: on its official website it has stated that more than 50% of its traffic comes from mobile devices in the U.S.
Watching videos is no longer a large-screen dependent activity. Video on-demand solutions, platforms, and over the top video delivery services have made mobile devices into portable video portals. Mobile devices have become increasingly dominant in video engagement when compared to traditional desktop systems.
On Demand Delivery Races Ahead in eCommerce
According to a Nielsen’s report, “Half of customers believe mobile is the most important resource in their purchase decision-making. More than a third confessed that they used mobile exclusively.”
The writing is on the wall. Mobiles are the new avenues to shopping. Fashion labels are jumping into the bandwagon of launching their mobile apps first before even developing an online store.
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Dream Big. Work Hard. Stay Humble. The Story of Sriram Manoharan, MD of Contus
Throw into the equation the growing fanfare of on demand delivery, it makes all sense why a mobile-only strategy is the path forward for US Corporations.
Accenture estimates that 60% of the customers are ready to pay for same day delivery of scheduled deliveries.
Armed with delivery tracking software that spew real-time information to customers, deliverers and delivery managers, online stores can add more muscle to their bottom line with on demand services.
Altered Perspectives Supercede Reality
Marketing becomes viral-centric with AR & VR. Virtual reality has been making rounds since late 90s. But we had to wait until now to enjoy it in its full glory. Virtual gears for mobile devices have been flying off store shelves, thanks to the betterment in smartphone hardware capabilities.
Sriram Manoharan, MD, Contus, a SMAC based mobile app development company in Atlanta says company says, “There is an increase in demand for virtual reality and its distant sibling Augmented Reality based mobile apps.” They are widely in demand for pilot projects in marketing, travel and tourism, healthcare, education and several other industries where customer interaction can be digitalized.
The Birth of a IoT, Beacon Connected World
Mobile technologies like IoT, Beacon and embedded devices are making marketing efforts of brands literally invisible. Customers turn into buyers through push notifications and branded content that IoT devices deliver directly to their devices. Moreover, these Beacons and IoT also have superior accuracy when it comes to delivery marketing content allow brands to customers in near-vicinity.
The end result: Mobile centric marketing efforts that are cheap, have better RoI and all the more engaging than in desktop models.
Final Words
These are the emerging trends in mobile app development that will shape the coming days of 2017. More than just mobile app development, there will be a paradigm shift where companies will focus on digital transformation. It is here that Digital transformation companies like Contus (located in Atlanta, Georgia) can be change agents for companies that will get into the digital bandwagon.