Much of the tactics employed in search engine optimization strategies are based on common sense, however often many of them can be counterintuitive. Some common misconceptions clarified:
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It Is Better To Have More Keywords Than Less
There are lots of SEO practitioners who swear by keywords and phrases. They tend to do extensive research on keywords relevant to the industry and include as many as they can into the content, titles, Metadata, and even alt tags because they think that the chances of Google picking them up increases and they will be rewarded with a better page rank.
What most inexperienced SEO practitioners do not know is that Google has a certain weight allotted to keywords. It does not matter whether the total number of points set aside for a certain section of the web page is given to one keyword or many.
Having too many keywords will reduce the impact of each keyword on the overall search ranking. Also, when too many keywords are inserted into the content, the natural flow of the language gets disturbed and turns off many users. When a page sees too much of a bounce rate, it will negatively affect the rankings.
Link Building Is a Waste of Effort
Google’s Penguin update caused a major consternation among online marketers because it penalized sites that had acquired spammy links just to take advantage of the situation earlier where the number of links, and not their quality, was taken into account for allocating a search page ranking.
Many uninformed marketers thought that there was no point is acquiring backlinks anymore because Google would penalize them and drive their rankings down. The real truth is that the update was brought into play only to take care of the misuse of paid or spammy links for boosting website ranking.
According to experts at SandCrestSEO, Google still takes into account legitimate link building tactics like directory submissions, link campaigning, blogger outreach as well as article development, especially when any site conducts these on a regular basis. Building links is still a very good way for brands to climb up the rankings; you just need to do it the right way. Find a link building agency that knows what they’re doing.
Google Indexes Everything on the Web
Many people are under the impression that Google has discovered everything that’s online; however, this is not the real truth. Google bots continuously discover new sites essentially by finding out some link or the other from an existing source that has already been indexed by it.
SEO is invariably more complex than what it looks at the first sight and you need the implementation to be done by an expert who is very clear about what Google does or doesn’t. Believing in unsubstantiated SEO theories can only serve to confuse and damage your rankings.