Resources, Capabilities, and Core Competencies Resources The resources of a firm can be tangible and/or intangible. Resources can also be called assets. Tangible resources are assets that can be observed and quantified. They are things that firms “have.” Examples include property, personnel, raw materials, plant and machinery, finances, patents, trademarks, copyrights, etc. Intangible Resources are assets that […]

You, the City and the Gourmet Burger Business You live in Simile, a suburb of a large mid-western US city, San Chic. It is a 2-hour drive to the downtown area of the city. It is an urban suburb that combines rural charm in some areas of Simile with many businesses in other areas. Though […]

Even if you hire a Digital Marketing Agency in Miami for your business, it’s always a good idea to see up-to-date on the latest trends and changes happening in the online world. The online landscape of today’s business world is all about competition. Rapid changes evolve now and then in the realm of digital marketing. We are […]

These are the basic Digital Marketing Terms. Basic Marketing Terms 1. Impression: An impression is the presentation of a digital ad to a potential customer. The customer does not need to interact with the digital ad to be counted as an impression; the ad only needs to be presented to a potential customer. If a […]

For any business, big or small, there is one aspect more important than any other: their employees. If your workers are happy and skilled, they will deliver in terms of productivity, and this will cause your business to grow. The key point is the word “happy”. While having a motivated workforce will always be your […]