Having a plan and knowing how to execute it is important for reaching any type of goal. The same theory applies for initiating a digital marketing strategy — if you don’t have a defined strategy for marketing a brand which may or may not have developed with a digital marketing agency, you will have no way to measure results and make changes when necessary. For this reason, some new business owners find that using a website that follows companies similar to i-Concept produces, could help them utilize their digital marketing strategy. By e-commerce website design they can find use customer experience and activity on their site to fine-tune it to their needs; to find right ECommerce Design Singapore could be a good place to begin, however, there are others out there that could be helpful with setting up a digital marketing strategy that could work. Utilizing an intelligent digital marketing platform, like Mesobase from Conversant Media, can really help you with insights into customer activity. Formulating a strategy will allow your business to reach his goals if you follow 5 simple steps.
Define Your Objective
The first step that you need to take is to define the overall mission for your marketing strategy on the internet. You need to understand the end goal or objective and make that your mission. Maybe your goal is to become the leading supplier of hot tubs in your city or you may be offering landscape services and want to become the leading landscaper in your community. After you’ve decided your mission, you need to use Key Performance Indicators (KPIs) to identify and analyze how well your business is progressing toward its goals. This may include using a social media analytics tool to determine how well your engagement is working based on content marketing or a way to measure and track conversions by using tools like Google Analytics and a marketing dashboard.
Analyze and Learn
If you don’t learn and change from your mistakes, you will keep repeating them and your business will not gain any traction. The next step in your digital marketing strategy should be to analyze specific time periods of your analytics. You may want to see how your progress is coming in relationship to competitors by utilizing a software suite such as Google Analytics 360. This software allows you to make smarter decisions as it reveals where your customers are originating as well as their portrayed behaviors. That data allows you to deliver an engaging experience to targeted customers who are searching for your products or services and search engine providers like Google likes that — they reward websites that provide a rich user experience.
Speak Their Language
To target your customers, you must know everything about them. Begin by using all of the demographic information that relates to your targeted customers such as location, age, sex and career — you can utilize Google Analytics 360 for this part of the process. Then define any problems that your target market has and define how your business can help. Tap deep into their goals, aspirations, fears and emotional desires to get a sense of what they require.
Follow Your Budget and Delegate Work
Defining your budget is going to be a key step in the next part of your strategy. This is where your data comes into play. Start small when you first utilize a tool like Google PPC and increase your budget once you understand where your quality leads are coming from. If you’re a small business that really needs to focus on the selling aspect of your products or services and nothing else, think about hiring a virtual bookkeeping service for accounting or a professional marketer who is proficient in PPC and understands how to set a budget and take your advertising campaigns to the next level. By hiring out any jobs where you don’t have expertise, it will help you focus more on your business.
Stick To Your Plan
By creating a flexible plan, you now have some type of roadmap to work with. Of course, there will be slight changes along the way. That’s to be expected. Communicate with all members of your business and keep track of your progress. Highlight key areas where promotion is working and reevaluate areas where it is not. If you don’t seem to be reaching the KPIs that you initially put into place, re-analyze those indicators and attempt to identify any problems. It may be that you are posting content at inopportune times or using taglines on your ad copy that’s not being received well by targeted customers. By revisiting and reevaluating your KPIs and changing those that are not working as you expected, you’ll be able to change them and define more relevant goals.
By taking the time to formulate your digital marketing strategy and understand the path that you want your business to take, it will help you set up analytics, take measurements, change direction as needed and reach your goals throughout the selling process.